Modernism was coming to an end in the 1970’s. A climate of cultural change resulted as the norms in society were questioned and challenged. Postmodernism design opposed the order and clarity of modern design, rejecting universality, strict grid layouts, and the modernist principles that dominated since the Bauhaus. References to history were now used as design elements for style and to evoke feelings of nostalgia.
To reflect the ideals of postmodernism and its reaction against modernism, a piece was created using the Bauhaus Manifesto. The manifesto was remade (original words in mixed typeface style) using individual clippings from newspapers in “ransom note style”, reminiscent of the 1970’s Sex Pistols album cover, Never Mind the Bullocks. This parallels ideals regarding counterculture, and postmodernism's own reaction against the universal ideals originating from the Bauhaus. In addition, the local newspaper used for the piece, The Georgia Straight, is prevalent in a wide variety of design references and style motifs. The mash up of mixed type clippings were loosely spread out on a grid-like background, using the grid as form without function. The piece was further elevated by photographing, then creating a short video, using a clip of a song from the Never Mind the Bullocks album. The piece becomes a mash up of its own photos in digital format.
The Project video can be viewed here.
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