Hey Whipple, Squeeze This: A Guide to Creating Great Advertising by Luke Sullivan

Hey Whipple, Squeeze This was an interesting look into the world of advertising. I enjoyed this book because it felt as if the author and I went out for a beverage, took a seat on a patio, and shared some old stories and advice from his experience in the industry. In between all the laughter, there was good insight and suggestions about effective advertising.

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