Made to Stick: Why Some Ideas Survive and Others Die by Chip Heath and Dan Heath reveals an interesting recipe to make ideas resonate longer. The content draws inspiration from Malcolm Gladwell, so I knew I would find the topic pretty interesting. In true Gladwell style, numerous references were made to everyday situations in order to parallel the subject. Advertising, teaching, presentations, and even urban legends are among the many examples within the book. A nice blend of story and learning.
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