The New Typography by Jan Tschichold presents the opposing ideals between the old and the new typography. The old typography shown as bad/wrong and the new typography shown as good/right. This book provides the roots of typography up to the time period of the machine age. Efficiency and standardization is on a mission to conquer the centre-aligned, decorative, personalized characteristics of the old typography. In a time where function is of utmost importance, the examples of improved design solutions in posters, business documents, and advertising provides a convincing argument in favour of the superiority of the new typography.
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