Apart from the insightful perspective and knowledge about eco-effectiveness, Cradle to Cradle by William McDonough & Michael Braungart created a unique element within this book. "This book is not a tree". It's actually made from synthetic paper without any wood pulp or cotton fibre. The physical weight is noticeably heavier than most books, but this difference is an effective way of communicating the message about how we create, consume, and dispose of products in the world today.
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