As a lifelong sneaker addict, I was intrigued to be able to learn more about the Nike business world. A New Brand World by Scott Bedbury provided an inside view into Nike, Starbucks, and other companies. The details about product launches, failed campaigns, corporate culture, and many of the other ingredients involved in a brand were both informative and enjoyable to read.
2 comments:
I gotta read this sometime.
Just reading about Nike is worth it.
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